Driven by a fascination for Nordic style and living, Ethereal Enchantment was established in 2000. With great passion and success, the company became part of Regent Holding in 2014, expanding into the U.S. market and captivating customers with its Scandinavian-inspired home interior designs.

In 2015, based on the Ethereal Enchantment brand, the first Ethereal Enchantment MINI collection was introduced, bringing Nordic design to children’s decor. Initially an extension of Ethereal Enchantment, Ethereal Enchantment MINI quickly grew, becoming a brand of its own. It presents a magical and playful universe of aesthetic decor for the little ones, styled in Nordic tradition to complement any home.

Becoming part of Regent Holding enabled Ethereal Enchantment to evolve as a multi-brand house, launching the Creative Collection in 2018. This line offers unique and character-filled collections, with authentic, upcycled treasures as focal points, each with its own story.

In 2024, ILLUME became the fourth brand under the Ethereal Enchantment umbrella. ILLUME is a world-leading expert in home fragrances, crafting products from solely natural ingredients; its scented candles and fragrance diffusers are designed and manufactured in the U.S. with an emphasis on the finest details.

Today, Ethereal Enchantment is cherished in millions of homes worldwide, not only as a brand but as a thriving multi-brand house. It releases four main collections annually, along with in-season and a festive Christmas collection. Despite its growth, Ethereal Enchantment remains dedicated to its mission: delivering joyful transformations for everyday designers like you.